BACKGROUND:
People tend to first think of pet shops when they are planning on bringing pets. However, there are many pet shops where pets are bred illegally or organized by individuals with not enough information. Most pet shops have unethical payment plans and fancy sounding registrations which are mostly meaningless sales tactics. DYR is meant to avoid being sourced from commercial pet breeding operations (aka puppy mills), but to provide a list of pets who have been abandoned or lost.
PROBLEM:
DYR has been using social media like Twitter, Instagram, and Facebook to promote pets in need for adoption. They want to create a website of their own for the people of interest to have better access to pets in shelters around the world.
GOAL:
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Provide access for users to gain information about pets without having to visit shelters located far from their homes.
STEP 1: RESEARCH
RESEARCH OBJECTIVES
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Understand what users would find it most convenient when looking for wanted pets
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Determine difficulties users experience when looking for wanted pets
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Understand what content information users find most useful
COMPETITIVE RESEARCH​
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1. Camo Animal Shelter Association
2. PetFinder
3. Milo
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Overall, these websites have only few information about pets. They do not have enough pet images which makes it difficult for the users to decide for an adoption. Contact information seems to be the most important factor, since it allows the users to easily communicate with the related association/shelter.
USER INTERVIEW
STEP 2: DEFINE APPROACH
USER PERSONAS
TASK FLOW/ USER FLOW
STEP 3: IDEATE
BRAND STYLE TILE​
RESPONSIVE WIREFRAMES
FINAL DESIGN
