Freitag
Elevating the brand through an engaging recycling
To elevate the user experience, I proposed a platform that enables users to recycle their unused items, which Freitag can transform into new products—fostering both engagement and sustainability.
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[Overview]
Taking inspiration from the colorful tarps closing the sides of flatbed trucks, the brothers, Markus and Daniel Freitag, used their apartment as a makeshift studio and created a line of messenger bags from recycled truck tarpaulins, bike inner tubes, and old car seat belts.
[Problem Statement]
The original Freitag logo was bold and recognizable. Its heavy form created a rigid identity that conflicted with the brand’s focus on sustainability and innovation. To align with its eco-conscious vision, the logo required a sleeker and more adaptable expression.
[Logo Redesign]
[Design System: Color]
Green was chosen to evoke a sense of cleanliness and purity. This deliberate shift from the original dark color highlights the brand’s eco-friendly products and practices.
HEX
#109171
HEX
#000000
HEX
#FFFFFF
[Design System: Typography]
Forma DJR Text Black Italic was chosen to reflect the bold, utilitarian spirit of the FREITAG brand, aligning with the prototype’s functional and sustainability-focused design.
Forma DJR Text Black Italic
ABCDEFGHIJKKMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*(+
Aa
[Solution]
Overview
The app empowers customers to create personalized, sustainable products using repurposed materials. The app guides users through a step-by-step customization journey—from material selection to checkout—while emphasizing FREITAG's eco-conscious ethos.
Solution
By combining interactive design tools with sustainable logistics, it empowers users to participate in circular fashion while enjoying a personalized shopping journey.
Key Features
1) Custom Creation Flow
2) Preview & Selection
3) Material Scanning
4)Integrated Logistics
5) Seamless Checkout
