HISTORY:
In 1993, two graphic designers, Markus and Daniel Freitag, were looking for a functional, watertight bag to carry their work in, but couldn't find one on the market. Taking inspiration from the colorful tarps closing the sides of flatbed trucks, the brothers used their apartment as a makeshift studio and created a line of messenger bags from recycled truck tarpaulins, bike inner tubes, and old car seat belts.
PRODUCTION:
The recycling process begins with tarps, the same ones that are stretched into side walls on trucks across Europe. Once the tarps are discarded by freight companies, Freitag steps in and collects the scraps. The tarps are stretched out and any unusable parts are removed. The tarps are then cleaned using special industrial washing machines.
GOAL (1):
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The goal is to redesign Freitag's logo from being too thick and bulky into being lighter in weight as a reflection to it's theme of sustainability and recyclability.
COLOR:
Color green was chosen to evoke the sense of cleanness and purity. A purposeful departure from the dark color of the original logo puts an emphasis on its eco-friendly products and practices.
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MERHCHANDISE:
