Project
Elevating the brand through an engaging recycling initiative that encourages active user participation.
To elevate the user experience, I proposed a platform that enables users to recycle their unused items, which Freitag can transform into new products—fostering both engagement and sustainability.
UI/UX
Freitag.
Valeria Jung-Me
Participants
Role
Product Designer
Taking inspiration from the colorful tarps closing the sides of flatbed trucks, the brothers, Markus and Daniel Freitag, used their apartment as a makeshift studio and created a line of messenger bags from recycled truck tarpaulins, bike inner tubes, and old car seat belts.
The recycling process begins with tarps. Once the tarps are discarded by freight companies, Freitag steps in and collects the scraps. The tarps are stretched out and any unusable parts are removed. The tarps are then cleaned using special industrial washing machines.
About Freitag
Goal
®
®
Reducing its thick, bulky form into a lighter design that better reflects the brand’s focus on sustainability and recyclability.
Design System
Green was chosen to evoke a sense of cleanliness and purity. This deliberate shift from the original dark color highlights the brand’s eco-friendly products and practices.
#000000
#FFFFFF
HEX
HEX
HEX
COLOR
#109171
TYPOGRAPHY
Forma DJR Text Black Italic
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Forma DJR Text Black Italic was chosen to reflect the bold, utilitarian spirit of the FREITAG brand, aligning with the prototype’s functional and sustainability-focused design.
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Mobile Application
By combining interactive design tools with sustainable logistics, it empowers users to participate in circular fashion while enjoying a personalized shopping journey.
Solution:
The app empowers customers to create personalized, sustainable products using repurposed materials. The app guides users through a step-by-step customization journey—from material selection to checkout—while emphasizing FREITAG's eco-conscious ethos.
Overview:
1) Intuitive Onboarding
2) Custom Creation Flow
3)Preview & Selection
4) Material Scanning
5)Integrated Logistics
6) Seamless Checkout
Key Features:
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CONTACT ME @
sihongvaleriajung00@gmail.com /(949)556-5995
@Valeria Inc. 2025- CREATED WITH CHOCOLATE AND FRAMER